Design • Marketing • Branding & Production
The Save Mart
companies
The Save Mart Companies has three branded stores, Save Mart, Lucky California & Food Maxx. All distinctively different branding and target markets. I had the pleasure of being in positions to to be hands on and engaged in the re-branding of all three stores. Each with different creative, branding and marketing approaches.
SAVE MART
As Sr. Manager of Advertising and Production I experienced a full re-brand with Save Mart. In this role I worked with my team to propel forward a new brand direction within a company and community hesitant for change. This was challenging and rewarding as the reluctant acceptance of the New Fresh Orange logo and new marketing direction was put into motion and successfully executed while still maintaining Save Marts Valley Proud and small town roots reputation. I also took lead of conceptual design for the Grand Opening weekly circular - which was then executed company wide through marketing materials, social and digital.
LUCKY CALIFORNIA
I am proud to have been apart of the Re-Brand of Lucky to Lucky California bringing a community a new exciting grocery experience. Art directing photo shoots and leading the creative force behind advertising the new store opening was a rewarding experience that elevated my design skills and pushed me to excel in reaching new target market.
FOOD MAXX
FoodMaxx was the first to undergo a Small face lift at the beginning of my journey with the Save Mart Companies as a Graphic Specialist, familiarizing teams and managing new branding assets as well as being the first to get to experience with implementing the new branding in marketing collaterals. Later while in my Advertising Manger role I had my hands in the full re-fresh of the weekly circular and promoting new store openings. In my Sr. Manager role I took lead as conceptual designer for their new Ad.
